The Foolproof Event Email Kit has templates and tools to help you write clear and engaging emails that don't rely on decades of copywriting experience.
For when you know you need to email people, but the flashing cursor has started looking personally disappointed in you.
This kit gives you easy-to-adapt email templates for the key moments around an event or gathering: introducing it, reminding people about it, helping them feel prepared, and following up afterwards.
It’s built for organisers who don’t want to sound pushy, fake, corporate, or weirdly overexcited. Just clear, warm, useful and human.
Inside, you’ll find templates for
Useful for recurring events, workshops, choirs, classes, clubs, meetups, cafés, pubs, small venues, pop-ups and community groups.
A PDF with advice, templates, and real-world examples to get you started.
Fill-in-the-blanks templates with examples for various emails you'll need to send.
Templates and examples for subject lines that get people to read your emails.
A checklist for spotting the hidden doubts that stop people booking, turning up, or feeling like they belong.
Write an important email in the time it takes to drink a cuppa.
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